Live Site
Role
Visual Design
UI/UX Design
Web Development
Industry
Corporate website
Duration
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Date
October 2021
Designed and Developed By:
Linked inAdil Shehzad

About project

Designed and Developed By:
Adil Shehzad

The Junior Economic Club is an entirely student-led 501(c)(3) non-profit that firmly believes that given the right guidance and support, high school students are capable of addressing the issues facing our society.

The Club brings together bright and ambitious high school students in an exceptional community of discussion, exposure, and leadership. We invest in Chicago's future by allowing students to understand and solve real-world economic problems in the public and private sectors. In doing so, we nurture a more effective, experienced, and responsible generation of leaders.

Brief

New Webflow website based on our existing Squarespace website. They also need this site to be targeted towards a national audience, rather than just one specific city (they hope to have a section on the site where each chapter will have own page for this city-specific information)

Target

Combine all of cities’ websites into one national website that includes a page with information on each individual city to reduce redundancies.

Make  website more modern and professional, appearance-wise.

Encourage high school students viewing the site want to apply, teachers to share information, and professionals to speak

Storage Scholars website on laptop and mobile
First screen of homepage
Following the principle of user-centered design, “Give visitors what they’re looking for,” we implement the following strategy
Redesign process

We used mind-mapping to envision the website’s information architecture, prioritize the hierarchy of pieces, and create a fully functional website. To enhance the overall UX, we must anticipate their needs and present relevant information at each step. As a result, the site structure is influenced bt various user types. It was able to simplify user flows between sites based on this by deleting unneeded pages, combining existing ones, and creating new ones as needed

User research
Understand your client first
User flow/Sitemap
Create solutions by creating user flow
Wireframe
Low-fidelity version for website
Clickable Prototype
To know how website will work
Create Style guide and components
To make design look consistent
High-fidelity design
Make them to be prettier and more attractively
Build in Webflow
Make design come true
What challenges have our designers overcome?
UX PROblems
See solution

The first version we created had the content as the wireframe the client provided, but with a change more creative on the layout. However, clients commented that it would be difficult for viewers to read the content and interact with the website. During the meeting with the client, he emphasized many times that the layout should go left to right, top to bottom to make it easier for users to read the content. It’s good for us to learn the conversion.

Stock images
See solution

Because client comes from UK, so we thought we would use image of white people. However, to bring the brand to the world, we need to use images of different ethnicities around the world. It was a lesson for us about using images for websites.

Project Storage Scholars Pages
After redesign

Typography

Helvetica Neue
Font Poppins

Helvetica Neue is a perfect re-working of typeface that comprises a perfect combination of widths and heights. Many changes are made in order to make this typeface worth utilizing. A few changes include better readability and legibility, enlarge spacing, Punctuation, and additional numbers. These additional changes when combine make Helvetica Neue a perfect and worth recommending typeface.

Colour Pallete

Gray is a neutral color and is the foundation of the color system. Almost everything in UI design — text, form fields, backgrounds, dividers — are usually gray. Navy blue and Gold are their branding colours.

Illustration

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Think Icon
Saying No
Two Heart
Questions
Celebration
Well Done
Helping Hands
Measuring Tape
Electronic Chip
Flash Icon
Genes
Mechanical Tools
Program Development
Radar
Genetics
What challenges have our developers faced?
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"Adil is on point, skilled, and the best UX/UI freelancer on all of upwork. If you are trying to decide who to work with for UX/UI, its not even a debate. Do yourself a favor and hire Adil. This is my second task completion with him, and his work is flawless. Job completed perfectly. Thanks Adil"

By JEC

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